Your website is the best brochure you'll never print!
It makes no difference if your website's primary function is to inform or to sell, it needs to be:
- an extension of your branding (there's that buzz word again!)
- up to date and relevant with it's content
- sympathetic to the way people will ‘use' your site
Is it really you?
For successful branding you need to follow the instructions on your bottle of shampoo – rinse and repeat. If you are not consistent with the image you project for your business or organisation, you are wasting your time (and ours).
Brand awareness with quality service is critical for repeat business. Your image should be instantly recognisable as you and what you represent. There is a lot of competition out there – stand out from the crowd!
Content is king
Your client or potential customer is up to date. Why shouldn't you be? Current content is not only wanted by the person checking out your website, it is also very important in helping to maintain high rankings in search engines.
At ArtAngel Designs we don't believe that you should be constantly paying out money to update and change the content on your website. All our websites have a simple to use content management system.
It's so user-friendly that you don't need to know any fancy programming or coding – text and images can be added, changed or deleted through an interface which looks like a simple word processing program. An assortment of nifty functions, such as calendars and blogs etc are also at your beck and call – you only have to ask!
Don't make me think, and don't make me work!
People (or should we use the tech term, ‘browsers’) don't want to have to exercise their brains in order to navigate your website. They want information and they want it immediately and easily. The least amount of effort involved – the better.
Browsers want a website that is visually gorgeous and also simple to navigate. If it doesn't look slick and professional, they won't trust you. If it is all too hard to get around in, they will leave. It's as simple as that.